Hyundai’s journey in the World Rally Championship (WRC) has been an exhilarating ride, filled with innovation, hard work, and spectacular victories. From humble beginnings to becoming one of the top contenders, their rally cars have evolved at a breakneck pace, with each iteration pushing the limits of performance and technology.

When Hyundai entered the WRC, they were starting from scratch, designing their first rally car in just 12 months. The 2014 Hyundai i20 WRC made its debut, and despite limited preparation time, it quickly proved to be a force to be reckoned with. Scoring a podium finish in Mexico and achieving a stunning 1-2 finish in Germany, Hyundai sent a clear message: they were here to compete.

2024 FIA World Rally Championship, Acropolis Rally, Ott Tanak / Photographer: Austral Worldwide copyright: Hyundai Motorsport GmbH

What followed was a rapid learning curve. As the team gathered experience, they worked tirelessly to refine their rally car, introducing new technologies and making continuous improvements. A significant breakthrough came with the addition of an engine joker, increasing power, and the implementation of paddle shift technology to enhance driver performance. Even while juggling the development of a new generation car behind the scenes, Hyundai maintained a steady flow of podium finishes, proving they were no longer the newcomers.

The debut of the New Generation i20 WRC marked a major step forward. This was a car built with pace and durability in mind, designed to compete at the highest level. The results came fast, with podiums and wins piling up in prestigious rallies like Monte Carlo, Argentina, and Sardinia. Hyundai was now a true contender, regularly battling the sport’s most established teams and finishing second in the Manufacturers’ Championship.

The evolution of Hyundai’s rally car wasn’t just about improving speed—it was also about embracing new WRC regulations and adapting to the challenges they presented. The i20 Coupe WRC, with its aggressive aerodynamics and more powerful 380bhp engine, embodied this shift. Hyundai mastered the technical changes, scoring multiple victories and stage wins, setting the stage for an even more competitive future.

But success wasn’t just limited to a single car design. Hyundai’s commitment to development and innovation extended over the years, whether it was improving their car’s performance on tarmac, where they initially struggled, or fine-tuning it for mixed-surface rallies. Their persistence paid off, leading to crucial victories on gravel, tarmac, and mixed surfaces, culminating in their first-ever Manufacturers’ Championship in 2019.

Winning a title didn’t mean Hyundai could rest on their laurels. In fact, it only fueled their determination to push harder. During the tumultuous 2020 season, where the world of motorsport was thrown into chaos by the Covid-19 pandemic, Hyundai remained focused. Their upgraded i20 Coupe WRC adapted to every challenge, and the team clinched their second consecutive Manufacturers’ Championship title with victories across different terrains, from the snow of Monte Carlo to the gravel of Estonia and Italy.

As the 2017-era regulations came to a close, Hyundai gave the i20 Coupe WRC a proper send-off, delivering one of their most consistent seasons. Though the competition was fierce, they racked up podiums and victories, laying the groundwork for a smooth transition to the WRC’s next major shift: hybrid technology.

With the arrival of the hybrid-powered Rally1 cars, Hyundai embraced the future. Their i20 N Rally1, equipped with a cutting-edge hybrid engine, became a formidable contender in this new era of rallying. Despite a slow start in the 2022 season, Hyundai’s perseverance saw them gather momentum, finishing strong with five wins and 15 podiums. The hybrid technology didn’t just make the cars more powerful; it also marked a new chapter in the sport’s commitment to sustainability.

Hyundai’s ability to adapt, innovate, and compete at the highest level has been nothing short of remarkable. Whether it was pushing the boundaries of mechanical engineering, integrating the latest hybrid technology, or evolving their team strategy, Hyundai’s WRC journey is a testament to their unrelenting drive to succeed. They’ve become a fixture at the top of the WRC leaderboard, constantly challenging their rivals and redefining what’s possible in rallying.

2024 FIA World Rally Championship, Acropolis Rally / Photographer: Austral Worldwide copyright: Hyundai Motorsport GmbH