Building on the success of the 2023 series “RIS Heroes,” ACI Sport is excited to announce this fresh cinematic venture. The series will showcase the extensive preparations and profound emotions involved in staging the Italian leg of the FIA World Rally Championship. Viewers can expect eight thrilling episodes, available on ACI Sport TV and via YouTube, offering an unprecedented look at Rally Italia Sardegna.
“Dust to Dusk” invites rally and motorsport fans to explore the 2025 Rally Italia Sardegna, revealing the effort, obstacles, and enthusiasm that bring this FIA World Rally Championship event to life. Supported by the Automobile Club d’Italia and the Sardinia Region, the series covers the myriad of tasks and challenges faced by the organizers.
Spanning eight episodes, each lasting 8-10 minutes, the series will premiere on ACI Sport TV in mid-April and will also be accessible on their YouTube channel. This innovative series will track the race preparations in real-time, differentiating it from traditional productions, and will follow the event from the build-up through to the concluding episodes post-event.
Employing a cinematic approach and engaging narrative, “Dust to Dusk” will highlight not just the cars and drivers but more significantly, the core team behind the scenes—the technicians, race directors, safety managers, and all the personnel essential to delivering the WRC to Sardinia. It also celebrates the dedicated fans who fervently support this unparalleled global event.
The release of each episode will be supported by a robust social media strategy, including fresh content on Instagram, Facebook, and X, enhancing the viewer experience of “Dust to Dusk” and Rally Italia Sardegna 2025.